When it comes to selling a product,
it’s not only what’s inside that counts.
Whether starting from stock packaging
or imagining something completely new,
I design packaging that stands out on
the shelf and clearly communicates
what lies within.
Developing packaging that not only offers value, but entices a consumer is one of my favorite areas of design. Putting it all together in a way that says “take me, I’m yours!” is the art of promotional packaging.
In the cosmetic industry, as with most, presentation is everything. A good product needs a stage on which it can truly strut its stuff. I design inviting display units that shout “try me!”
