I believe that at a fleeting glance, a logo should signal something wonderful, evoke a feeling and tell a story about your brand. It is singularly important to make it both immediately understandable and memorable.
All projects start in the same place: the concept board. I create concept boards that visually communicate the tone of a project while organizing and exploring design ideas that will ultimately define a coherent aesthetic direction.
November Bridal Shower designed for a knitting enthusiast
Luncheon decor designed for a sophisticated NYC Bar Mitzvah
80th Birthday dinner designed for a MacKenzie-Childs lover
A DIY luncheon designed for a New England beach girl
Moroccan Beach Party designed for a Miami Bat Mitzvah
Luncheon and invitation designed for an energetic, colorful dancer
Exploration of brand messaging, personality and color palete for a new skincare brand for Ulta Beauty
Exploration of product concepts for a pharmaceutical skincare brand
Spring fashion trend forecasting for retailer promotional program
Spring fashion trend forecasting for retailer promotional program
Spring fashion trend forecasting for retailer promotional program
They say it only takes seven seconds to make a first impression.
To ensure it is a positive one, the retail industry uses visual merchandising guidelines. I illustrate detailed guidelines that communicate directives for consistent in-store setup and highlight the features and benefits of the brand to the consumer.
